‘Monster Marketing’ – Cashing in on Loch Ness
The Loch Ness Monster has been luring people to the Scottish Highlands for almost 90 years, bringing around a million visitors and an economy for the locals worth tens of millions of pounds every year. Nessie has even made it to number three on Wanderlust's top 18 Mysteries to Solve in 2014, beaten only by the Moai of Easter Island and rock art in Mongolia’s Gobi Desert. But for the first time since the 193 ...
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